Tag Archives: Targeting

The Worst Migraine in L.A.

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What part of the Paleolithic Diet does DreamWorks and House Foods Tofu not understand?

Co-branding and co-promotions, when done well, can introduce new customers and bring energy and innovation to more established brands. I worked for a few years at an experiential marketing agency that often brought together automotive and like-minded brands in other … Continue reading

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I don’t Like a lot of stuff on Facebook

I’ve been thinking about Facebook’s Lookalike Audience targeting and how Liking something on Facebook doesn’t always translate into a purchase. A person on Facebook might Like Ferrari and drive a Ford. What do I Like on Facebook (and what might this suggest about my buying habits)? … Continue reading

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I was wrong; this is the most pathetic thing I’ve read

Earlier this month I came across what I thought was the most pathetic thing I’ve ever read, but I should have known better. Today I came across this quote from the designer, Neville Brody: An electrician isn’t an opinion former, … Continue reading

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Focus groups are bad because of what they do to you

Focus groups are part pseudoscience, part theater. That’s a given. But their negative effect is more insidious than you think. Why? Because most people who work in advertising disconnect themselves from the real world. They spend most of their time with other … Continue reading

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The Lexus of Food Carts

Automotive brands keep a tight grip on their dealers (signage and building designs can only look a certain way), so how did Lexus of Portland get so far out from under the Lexus division at TMS in Torrance. The Lexus … Continue reading

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A Win-Win-Situation for Abercrombie & Fitch

   Abercrombie & Fitch released a press statement entitled “Abercrombie & Fitch Propose a Win-Win-Situation,” stating they will pay Michael ‘The Situation’ Sorrentino and other members of the cast of The Jersey Shore to stop wearing A&F clothing.  I’ve included it … Continue reading

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