- Francis Urquhart for Grey Poupon?
- The Worst Migraine in L.A.
- Prevent Conceptus Interruptus: How Math Can Improve Your Creativity
- Disruptive Challenger Brands and Names
- We played CBGBs 30 years ago today
- Find the fridge
- The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.
- Abercrombie & Fitch
- Agency Life
- airline staff
- Conan O'Brien
- Content Farms
- Content Strategy
- Customer Service
- Darth Vader
- Focus Groups
- Food Carts
- Harley Davidson
- Ian Hunter
- New Business
- New Seasons
- Pitch Process
- Shopping Bags
- Spec Work
- Stanley Fish
- Trader Joe's
I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events.
Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff.
The views expressed here are solely my own and don’t reflect the views of my employers.
Tag Archives: Strategy
I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it. Advertisements
Two grocery stores use two different incentives to get people to bring in their own reusable, shopping bags. Trader Joe’s lets you fill out a raffle ticket for a monthly drawing. If you win, you get a $25 gift certificate. … Continue reading
I don’t know if Groupon created http://savethemoney.groupon.com after testing their Super Bowl spots. But I do know the site was live before their spots ran. The bigger mystery is why didn’t Groupon direct viewers to go there in the first place? They refer to … Continue reading