Tag Archives: Strategy

Disruptive Challenger Brands and Names

I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it. Advertisements

Posted in Advertising, Branding, Everything I need I learned in woodshop and P.E., Marketing | Tagged , , , , , | Leave a comment

Branding, incentives and shopping bags

Two grocery stores use two different incentives to get people to bring in their own reusable, shopping bags. Trader Joe’s lets you fill out a raffle ticket for a monthly drawing. If you win, you get a $25 gift certificate. … Continue reading

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Groupon’s #FirstWorldProblems

I don’t know if Groupon created http://savethemoney.groupon.com after testing their Super Bowl spots. But I do know the site was live before their spots ran. The bigger mystery is why didn’t Groupon direct viewers to go there in the first place? They refer to … Continue reading

Posted in Advertising, Public Relations | Tagged , , , | 3 Comments