Tag Archives: Groupon

Free Bird: A Groupon Lynyrd Skynrd Case Study

Challenge: ’70s southern rock band, Lynyrd Skynyrd, needs to recruit a new generation of listeners while attracting older fans. Solution: Groupon ticket sales during their 2013 tour for almost half price. Results (fantasy): People will sample Lynyrd Skynyrd, as if they’re an ice … Continue reading

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Groupon’s #FirstWorldProblems

I don’t know if Groupon created http://savethemoney.groupon.com after testing their Super Bowl spots. But I do know the site was live before their spots ran. The bigger mystery is why didn’t Groupon direct viewers to go there in the first place? They refer to … Continue reading

Posted in Advertising, Public Relations | Tagged , , , | 3 Comments