- Francis Urquhart for Grey Poupon?
- The Worst Migraine in L.A.
- Prevent Conceptus Interruptus: How Math Can Improve Your Creativity
- Disruptive Challenger Brands and Names
- We played CBGBs 30 years ago today
- Find the fridge
- The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.
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I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events.
Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff.
The views expressed here are solely my own and don’t reflect the views of my employers.
Tag Archives: Copywriting
You very well might think that; I could not possibly comment.
This presentation is based on a post I wrote in 2010.
Testimonials can make advertising more believable. But not when they’re fake. I saw this and a similar one, purportedly from @BusyMom or some other nonexistent Twitter account, yesterday. So how does a large company like Health Net approve of an ad campaign that’s … Continue reading
Focus groups are part pseudoscience, part theater. That’s a given. But their negative effect is more insidious than you think. Why? Because most people who work in advertising disconnect themselves from the real world. They spend most of their time with other … Continue reading
Last night I sparred with two boxers half my age. Tough Russian kids with heavy accents who could have turned me into a bowl of borscht. Instead, they’d stop to demonstrate technique and then go back to knocking some sense … Continue reading