Tag Archives: Copywriting

Francis Urquhart for Grey Poupon?

You very well might think that; I could not possibly comment.

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The Worst Migraine in L.A.

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Prevent Conceptus Interruptus: How Math Can Improve Your Creativity

This presentation is based on a post I wrote in 2010.

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Health Net’s fake Tweets are a real bad idea

Testimonials can make advertising more believable. But not when they’re fake. I saw this and a similar one, purportedly from @BusyMom or some other nonexistent Twitter account, yesterday. So how does a large company like Health Net approve of an ad campaign that’s … Continue reading

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Focus groups are bad because of what they do to you

Focus groups are part pseudoscience, part theater. That’s a given. But their negative effect is more insidious than you think. Why? Because most people who work in advertising disconnect themselves from the real world. They spend most of their time with other … Continue reading

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Lessons from a young boxer

Last night I sparred with two boxers half my age. Tough Russian kids with heavy accents who could have turned me into a bowl of borscht. Instead, they’d stop to demonstrate technique and then go back to knocking some sense … Continue reading

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Why I box

When I wrote a headline for Everlast that read, Everything You Need in Life You Learned in Woodshop & P.E. I was certain of two things: 1) that I got across part of what men get out of boxing, and … Continue reading

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