Tag Archives: Communication

Francis Urquhart for Grey Poupon?

You very well might think that; I could not possibly comment.

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The Worst Migraine in L.A.

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Disruptive Challenger Brands and Names

I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.

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The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.

Jimmy McNulty and the rest of the detectives are back on the case. This time they’re tracking an Islamist group in Baltimore selling stolen bikes to finance their terrorist activities. Joined by consultant, Edward Snowden, and members of the NSA, they’ve … Continue reading

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What part of the Paleolithic Diet does DreamWorks and House Foods Tofu not understand?

Co-branding and co-promotions, when done well, can introduce new customers and bring energy and innovation to more established brands. I worked for a few years at an experiential marketing agency that often brought together automotive and like-minded brands in other … Continue reading

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My April Fools’ LinkedIn Page

A large number of people, who’ve not been on my LinkedIn page in years, chose today to visit. Changing my job status on April 1st from Freelance Senior Copywriter to Boxing Trainer and Manager at Starr’s Boxing Emporium could be the cause. So far no … Continue reading

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I was wrong; this is the most pathetic thing I’ve read

Earlier this month I came across what I thought was the most pathetic thing I’ve ever read, but I should have known better. Today I came across this quote from the designer, Neville Brody: An electrician isn’t an opinion former, … Continue reading

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