Tag Archives: Advertising

Disruptive Challenger Brands and Names

I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.

Posted in Advertising, Branding, Everything I need I learned in woodshop and P.E., Marketing | Tagged , , , , , | Leave a comment

Free Bird: A Groupon Lynyrd Skynrd Case Study

Challenge: ’70s southern rock band, Lynyrd Skynyrd, needs to recruit a new generation of listeners while attracting older fans. Solution: Groupon ticket sales during their 2013 tour for almost half price. Results (fantasy): People will sample Lynyrd Skynyrd, as if they’re an ice … Continue reading

Posted in Advertising, Branding, Public Relations | Tagged , , | 2 Comments