Category Archives: Public Relations

The Worst Migraine in L.A.

Posted in Advertising, Marketing, Public Relations | Tagged , , , , , | Leave a comment

Is it about Abercrombie & Fitch? Or is it about us?

Abercrombie & Fitch is hardly the only clothing brand to not make plus sizes. If A&F CEO Mike Jeffries committed a faux pas, it’s for saying in public what many other executives privately think (whether in similar words or their own definition of cool): … Continue reading

Posted in Branding, Marketing, Public Relations | Tagged , , | Leave a comment

My April Fools’ LinkedIn Page

A large number of people, who’ve not been on my LinkedIn page in years, chose today to visit. Changing my job status on April 1st from Freelance Senior Copywriter to Boxing Trainer and Manager at Starr’s Boxing Emporium could be the cause. So far no … Continue reading

Posted in Advertising, Branding, Personal, Public Relations | Tagged , , , , | Leave a comment

Free Bird: A Groupon Lynyrd Skynrd Case Study

Challenge: ’70s southern rock band, Lynyrd Skynyrd, needs to recruit a new generation of listeners while attracting older fans. Solution: Groupon ticket sales during their 2013 tour for almost half price. Results (fantasy): People will sample Lynyrd Skynyrd, as if they’re an ice … Continue reading

Posted in Advertising, Branding, Public Relations | Tagged , , | 2 Comments

Health Net’s fake Tweets are a real bad idea

Testimonials can make advertising more believable. But not when they’re fake. I saw this and a similar one, purportedly from @BusyMom or some other nonexistent Twitter account, yesterday. So how does a large company like Health Net approve of an ad campaign that’s … Continue reading

Posted in Advertising, Branding, Public Relations | Tagged , , | 4 Comments

How to lose my business in 3 easy steps

Turn your customer service center into a profit center. Equip your customer service reps with a script that makes it near impossible to get a straight, yes or no answer. Incentivize your customer service reps through commissions earned by upselling current customers. Congratulations! … Continue reading

Posted in Branding, Everything I need I learned in woodshop and P.E., Public Relations | Tagged , , | Leave a comment

Spec work is for useful idiots

The indented text below is from barackobama.com: Obama for America is seeking poster submissions from artists across the country illustrating why we support President Obama’s plan to create jobs now, and why we’ll re-elect him to continue fighting for jobs for … Continue reading

Posted in Advertising, Personal, Public Relations | Tagged , , , | Leave a comment