- Francis Urquhart for Grey Poupon?
- The Worst Migraine in L.A.
- Prevent Conceptus Interruptus: How Math Can Improve Your Creativity
- Disruptive Challenger Brands and Names
- We played CBGBs 30 years ago today
- Find the fridge
- The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.
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I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events.
Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff.
The views expressed here are solely my own and don’t reflect the views of my employers.
Category Archives: Public Relations
Abercrombie & Fitch is hardly the only clothing brand to not make plus sizes. If A&F CEO Mike Jeffries committed a faux pas, it’s for saying in public what many other executives privately think (whether in similar words or their own definition of cool): … Continue reading
Challenge: ’70s southern rock band, Lynyrd Skynyrd, needs to recruit a new generation of listeners while attracting older fans. Solution: Groupon ticket sales during their 2013 tour for almost half price. Results (fantasy): People will sample Lynyrd Skynyrd, as if they’re an ice … Continue reading
Testimonials can make advertising more believable. But not when they’re fake. I saw this and a similar one, purportedly from @BusyMom or some other nonexistent Twitter account, yesterday. So how does a large company like Health Net approve of an ad campaign that’s … Continue reading
Turn your customer service center into a profit center. Equip your customer service reps with a script that makes it near impossible to get a straight, yes or no answer. Incentivize your customer service reps through commissions earned by upselling current customers. Congratulations! … Continue reading
The indented text below is from barackobama.com: Obama for America is seeking poster submissions from artists across the country illustrating why we support President Obama’s plan to create jobs now, and why we’ll re-elect him to continue fighting for jobs for … Continue reading