Category Archives: Everything I need I learned in woodshop and P.E.

Francis Urquhart for Grey Poupon?

You very well might think that; I could not possibly comment.

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Disruptive Challenger Brands and Names

I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.

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Find the fridge

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What boxing gave me, one year in

For more than a year, my workout combined shadow boxing, heavy bag-, speed bag-, double end bag-work, and sparring. My coach also pushed me to do core exercises, like use my stomach muscles to push a medicine ball up the corner of a ring. … Continue reading

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How to lose my business in 3 easy steps

Turn your customer service center into a profit center. Equip your customer service reps with a script that makes it near impossible to get a straight, yes or no answer. Incentivize your customer service reps through commissions earned by upselling current customers. Congratulations! … Continue reading

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Lessons from a young boxer

Last night I sparred with two boxers half my age. Tough Russian kids with heavy accents who could have turned me into a bowl of borscht. Instead, they’d stop to demonstrate technique and then go back to knocking some sense … Continue reading

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