- Francis Urquhart for Grey Poupon?
- The Worst Migraine in L.A.
- Prevent Conceptus Interruptus: How Math Can Improve Your Creativity
- Disruptive Challenger Brands and Names
- We played CBGBs 30 years ago today
- Find the fridge
- The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.
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I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events.
Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff.
The views expressed here are solely my own and don’t reflect the views of my employers.
Category Archives: Everything I need I learned in woodshop and P.E.
You very well might think that; I could not possibly comment.
I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.
For more than a year, my workout combined shadow boxing, heavy bag-, speed bag-, double end bag-work, and sparring. My coach also pushed me to do core exercises, like use my stomach muscles to push a medicine ball up the corner of a ring. … Continue reading
Turn your customer service center into a profit center. Equip your customer service reps with a script that makes it near impossible to get a straight, yes or no answer. Incentivize your customer service reps through commissions earned by upselling current customers. Congratulations! … Continue reading