- Francis Urquhart for Grey Poupon?
- The Worst Migraine in L.A.
- Prevent Conceptus Interruptus: How Math Can Improve Your Creativity
- Disruptive Challenger Brands and Names
- We played CBGBs 30 years ago today
- Find the fridge
- The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.
- Abercrombie & Fitch
- Agency Life
- airline staff
- Conan O'Brien
- Content Farms
- Content Strategy
- Customer Service
- Darth Vader
- Focus Groups
- Food Carts
- Harley Davidson
- Ian Hunter
- New Business
- New Seasons
- Pitch Process
- Shopping Bags
- Spec Work
- Stanley Fish
- Trader Joe's
I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events.
Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff.
The views expressed here are solely my own and don’t reflect the views of my employers.
Author Archives: Robert Moss
You very well might think that; I could not possibly comment. Advertisements
This presentation is based on a post I wrote in 2010.
I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.
Thirty years ago today, Government Issue—which at the time was John Stabb, Tom Lyle, Marc Alberstadt and myself—played CBGBs. It was an all-ages, Saturday matinée show because most of the kids who bought our records and went to see us … Continue reading
Jimmy McNulty and the rest of the detectives are back on the case. This time they’re tracking an Islamist group in Baltimore selling stolen bikes to finance their terrorist activities. Joined by consultant, Edward Snowden, and members of the NSA, they’ve … Continue reading