Author Archives: Robert Moss

About Robert Moss

I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events. Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff. The views expressed here are solely my own and don't reflect the views of my employers. I also published a novel called Descending Memphis that's getting great reviews on Amazon. see http://www.amazon.com/Descending-Memphis-Robert-R-Moss/dp/0692364226

Francis Urquhart for Grey Poupon?

You very well might think that; I could not possibly comment. Advertisements

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The Worst Migraine in L.A.

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Prevent Conceptus Interruptus: How Math Can Improve Your Creativity

This presentation is based on a post I wrote in 2010.

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Disruptive Challenger Brands and Names

I presented this simple deck to a client that had everything it needed to succeed as a challenger brand in its category, except a challenger brand name. Now they’re considering changing it.

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We played CBGBs 30 years ago today

Thirty years ago today, Government Issue—which at the time was John Stabb, Tom Lyle, Marc Alberstadt and myself—played CBGBs. It was an all-ages, Saturday matinée show because most of the kids who bought our records and went to see us … Continue reading

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Find the fridge

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The Wire: Season 6, Jimmy and the boys work with the NSA to stop terrorism in Baltimore.

Jimmy McNulty and the rest of the detectives are back on the case. This time they’re tracking an Islamist group in Baltimore selling stolen bikes to finance their terrorist activities. Joined by consultant, Edward Snowden, and members of the NSA, they’ve … Continue reading

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