What part of the Paleolithic Diet does DreamWorks and House Foods Tofu not understand?

What would Fred Flintstone eat?

What would Fred Flintstone eat?

Co-branding and co-promotions, when done well, can introduce new customers and bring energy and innovation to more established brands. I worked for a few years at an experiential marketing agency that often brought together automotive and like-minded brands in other categories, and I can claim personal responsibility for getting Scion to sponsor roller derby bouts across the country in 2006—a move that enabled Scion to venture beyond their constant hyping of house music, rap and graffiti art and reach a cohort of young drivers they previously ignored.

So I was interested to see DreamWorks’ co-promotions for its new movie, The Croods.  I understand DreamWorks faces pressure to do something healthier than Happy Meals. But  promoting tofu with cavemen is ironic.

Cavemen were hunter/gatherers. They could not have eaten tofu, nor French fries for that matter. And what they ate inspired the modern paleolithic or caveman diet, a diet popular at crossfit gyms and based on what cavemen likely ate: wild plants and animals caught on the run.

What do contemporary paleo diet practitioners eat? Mostly fish, grass-fed beef, eggs, vegetables, fruits, fungi, roots and nuts. What do they not eat? Grains, legumes, dairy products, potatoes, refined salt, refined sugar and processed oils. What’s tofu? Soy and soy is a legume, which, like Fred Flintstone, no self-respecting caveman would ever eat. But I’m sure the target of moms looking for inexpensive sources of protein could care less about historically accurate foodstuffs as long as their kids eat it. Hint: add tofu to mac n’ cheese. It’s delish and no one will know it’s there!

About Robert Moss

I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events. Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff. The views expressed here are solely my own and don't reflect the views of my employers. I also published a novel called Descending Memphis that's getting great reviews on Amazon. see http://www.amazon.com/Descending-Memphis-Robert-R-Moss/dp/0692364226
This entry was posted in Advertising, Branding, Marketing and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s