Darth Vader: Trick or Treat?

How does Volkswagen define success? Increased sales or more kids wearing Darth Vader costumes next Halloween? Either way, no one knows if The Force will help VW sell Passats or any of its cars the day after Super Bowl. Let’s look at the numbers over time. And I don’t mean how many tweets it got.

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About Robert Moss

I write ads: traditional, non-traditional, interactive, edutainment, story-based, broadcast, and experiential marketing events. Sometimes I write about ads and the business of advertising. Sometimes I write about other stuff. The views expressed here are solely my own and don't reflect the views of my employers. I also published a novel called Descending Memphis that's getting great reviews on Amazon. see http://www.amazon.com/Descending-Memphis-Robert-R-Moss/dp/0692364226
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